If you know how to advertise, you know how to sell.
If you know how to sell, congratulations, you're a wealthy man.
"Washing powder n
Washing powder n
Doodh si safedi
N se aaye
Rangeen kapde bhi
Khil khil jaaye
Sabki pasand n…
Washing powder n
N. "
If you read the last N as Nirma, imagine how successful Nirma has been in placing its product name in your minds despite the long time it has been from when you last heard it, officially.
Now when you go to a mom and pop store and you ask for washing detergent and the man with the little moustache asks you which one, something clicks and you say, Nirma dedo Bhaiya.
Iconic advertisements have been the backbone of the commercial industry and the business world. Be it the Dove's 'Campaign For Real Beauty' or Nike's Just Do It. Good advertisements can convince people how they need your product and just because of the brand image you as a result of such iconic advertisements create, you're able to sell the same product for a triple it's price, just like that.
For example, the P&G's Thank You, Mom ad campaign. It is not very different when it comes to creativity or strategy as it is an opportunity. P&G knew that who could be the common denominator for a host of brands that ranged from Pampers diapers to Bounty paper towels and Olay skincare? All had moms as their primary consumer target.
And hence they came up with this campaign, and we all know well the enormous success it was.
By the 2014 Winter Games in Sochi, Russia, P&G clearly was blowing away all competition creatively and in public consciousness.
P&G and Wieden had the top four best-scoring ads for effectiveness from the 2014 games, according to the Ace Metrix online consumer tracking panel. And with more than 25 million YouTube views between Feb. 7 and 10, 2014, P&G had more than quadruple the number of the next six Olympic sponsors combined, including Visa and Samsung.
To cut the long story short, some ads are so thought-provoking that they move us, some are so awful that we can't help but remember them, some are so ordinary, that they are not ordinary anymore. No matter what, iconic advertisements have been a tremendous help, to the companies and also the society at large by often promoting social objectives through cause marketing.
After this inquisitive discussion, only one great question remains, dying to be addressed and answered. Which is, Melody itni chocolaty kyo hai bhai?